News Flash


Posted on: March 1, 2023

Kelly Burns Named New Director of Tourism in Livingston County

Staff Addition singleweb

GENESEO, N.Y., Mar. 1, 2023 – Following a national search, Kelly Burns has been named Director of Tourism in Livingston County.  Burns is scheduled to begin her new role in April.

Burns brings nearly two decades of high-level experience to Livingston County including her most recent stint as Digital Marketing Manager and Recruitment Marketing Manager for Yellowstone National Park.  There, she oversaw Yellowstone’s digital marketing strategy to drive guest visitation for lodging and activities.  Burns was also instrumental in the development and implementation of the Park’s job recruitment marketing program, which has the goal of increasing overall employment applications.

Prior to her tenure with Yellowstone, Burns served as a Marketing Manager for Geronimo Trail Guest Ranch for nearly three years where she helped to revitalize marketing efforts that included a website redesign, migration to a new email marketing service and increased brand presence across social media.

"We are very excited to welcome Kelly Burns as the Director of Tourism in Livingston County,” said Bill Bacon, Livingston County’s Director of Economic Development.  “Kelly is returning to Upstate New York after leading the digital marketing strategy for Yellowstone National Park.  Her experience in the tourism industry and passion for outdoor recreation will bolster Livingston County Tourism's marketing strategy as the heart of the Genesee River Valley."

Burns, who graduated from Keuka College with a Bachelor’s degree in Marketing before earning a Master’s degree in Business from Rochester Institute of Technology, spent six years as a Project Manager for KJT Group.  In that position, she designed, managed and executed complex qualitative and quantitative research projects from inception through design. 

Learn more about the County’s tourism initiatives at Visit LivCo’s official website.

Stay up-to-date with the latest news, events and more by following Livingston County on TwitterInstagramFacebook and LinkedIn

About Livingston County:

Founded in 1821, Livingston County, N.Y., is comprised of more than 61,000 residents in 17 towns located across 631 square miles of the Finger Lakes region.

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